Fresh Content From the DMA UK

The DMA UK’s Email Marketing Council maintains a blog featuring Council members writing about a wide range of topics relating to email marketing.

This month’s highlights:

• To ensure that ISPs view your emails as “nice” rather than “naughty" this holiday season here are six factors that impact sender reputation.
• A look at spam traps - what they are and how to avoid them.
• A contentious issue in email marketing - should you (and if so, when) retire an email address?

Source: http://blog.emailexperience.org/blog/contributors-to-the-eec-blog/fresh-content-from-the-dma-uk-v2

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