Here are this month’s highlights:
- An example of how to use email and social to drive both list growth and sales.
- A recent Return Path study confirms that a marketer’s sender reputation is the key to achieving high inbox placement rates and avoiding the spam folder.
- ISPs have been announcing various types of inbox filtering – here’s a look at how they might impact marketers.
- Frameworks are used in many different industries to structure thinking, people and processes effectively – here’s how they can be applied to email marketing.
- Email marketing produces a huge volume and range of metrics; using a SMART (Specific, Measurable, Agreed, Realistic, Time Bound) approach will help marketers measure their specific ROI.
Source: http://blog.emailexperience.org/blog/contributors-to-the-eec-blog/fresh-content-from-the-dma-uk
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