Ben E. Keith is one of the largest beer wholesalers in the nation and the world?s second largest distributor of Anheuser-Busch products, selling more than 38 million cases of beer a year. They have always been a technology leader and strived to give their sales reps the best tools to sell and distribute more beer. As the company has continued to grow over the years, the pocket-type devices that sales reps previously used to take and send orders into the warehouse became outdated. When new Anheuser-Busch Mobility software was implemented, Ben E. Keith used the opportunity to also look for new mobile hardware that would offer their reps a more efficient user experience, which in turn, enabled them to sell more beer.
The Rugged Windows 7 Solution
Ben E. Keith needed a mobile computing solution compatible with the new Anheuser-Busch Mobility software, and a device tough enough to endure the rough demands of a beer distribution environment ? as these devices get knocked, dropped and banged around, Ben E. Keith knew they needed a tough solution.
The company tested several different devices before settling on the xTablet T7000 Rugged Mini Tablet PC from MobileDemand running Windows 7. Steve Fleming, Vice President of Administration and Information for Ben E. Keith, considered many options, but says ?competitor options just couldn?t get everywhere we needed to go.?
After testing the tablets, Ben E. Keith?s sales reps were so enthusiastic that Fleming knew they?d found the ideal tablet PC for their business. Replacing their outdated devices with MobileDemand?s tablets equipped with Windows 7 has allowed the sales reps to accomplish more on the job in less time - they?ve reduced the time spent completing store inventory by more than 50 percent! Ben E. Keith sales rep Aaron Nelson says store inventory updates that used to take 20-25 minutes are now complete in less than ten minutes.
Windows 7 Offers a Smooth Transition
The familiarity of Windows 7 on the tablets provided Ben E. Keith sales reps with a smooth transition. Fleming explains, ?Having Windows 7 made it easy to image the tablets and make updates. And our reps were already familiar with the operating system which made implementation and training seamless. It?s all in the bottom line results. The MobileDemand tablets simply have the right combination of features and functionality to help our sales reps make better decisions at the point of customer interaction.?
Ben E. Keith is now benefiting from increased productivity, reduced on the job errors and greater customer reach. The MobileDemand tablets with Windows 7 are a dependable, long-term solution that makes Ben E. Keith sales reps secure and productive.
To learn more, visit the Microsoft New Center for a new Customer Spotlight press release on Ben E. Keith?s story.
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